Recording for radio commercials could be fun and exciting. Radio commercials are in existence since the 1920s and during their beginning stages, it was called under-writings meaning the advertiser will sponsor the entire program. Now, the ads are broadcast only for 30-60 seconds, in a manner similar to television ads. It is placed in between the program at regular intervals. It is important to focus on the advertisement if you want to create successful radio ads. A specific ad can attract the attention of the listeners.
Think creatively to stay ahead of competition. Start with a script and collect all the attention grabbing statements possible. It is important to attract the attention of the customer in the first few words; else they may switch to another station. Specific ads can help the customer recall the product. Being unique will be your success. Consider the emotion quotient of the customer and try to connect with them. Ensure the request you place is logical.
Explain to the listener how they can benefit by choosing your product or services. Once the script is ready, look for a great voice, there is a lot of talent out there and choose one that fits your requirement. You can choose between lower tones or high pitched voices depending on your ad needs.
Read also: How To Go About Radio Advertising?
Audio works better than text or visuals. A combination of all three could be a winner. Creating audio advertising scripts have become easier with service providers like Spotify, Pandora, etc. Before starting an audio ad recording, it is important to find out the difference that audio can make to the visuals and text. There are some easy tips that can help you create a winning audio ads campaign.
