Audio works better than text or visuals. A combination of all three could be a winner. Creating audio advertising scripts have become easier with service providers like Spotify, Pandora, etc. Before starting an audio ad recording, it is important to find out the difference that audio can make to the visuals and text. There are some easy tips that can help you create a winning audio ads campaign.
Simplicity is the key
There is just one message to be conveyed to the customer, so keep it simple. Do not add flowery language to the content and make it complicated. Focus on just the one thing the customer would love to listen and you got the deal.
No suspense for long
Break the headline first. The listener does not want to be kept waiting for long. Reinforce the main point so that the customer does not forget.
The ad has to be in a conversational tone for better reach. A clear voice in a friendly conversation style of delivery would be etched in the memory for long. The announcer style of voice is no more in vogue and it was buried in the 1960s.
Do not run with your content delivery just because you have limited time on hand. The conversation style of ad needs to be delivered in a slow and steady manner. Rushing through the ad will not help.
Read also: Tips To Making Successful Radio Commercials