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Reach The Message Effectively To The Customers
The advertisement is all about conveying the message to the target audience. Unless you can reach the target audience, the ad does not serve any purpose. The ad content has to be interesting and have to invoke the interest of the consumer. If the listener is interested in learning more about the product and services, it means his interest in the brand is high and you can easily push your brand into their memory. The best way to grab the attention of the customer is to explain the product experience and showcase the benefits of the product in a way that remains etched in their memory.
The content has to be interest and the listener should find it hard to resist. Do not follow strict advertising rules. Be flexible and try to think from the mindset of the consumer. If the content is unique and convincing, then you stand a chance to win over your competitors. Stay ahead of competitors by creating unique content that can showcase you above the commercial clutter posing curiosity in the minds of the people wanting them to learn more about the brand. Generalized content will not spark the interest of the listeners.
The message has to be straightforward and concise. People have no time for jigsaw puzzles. A cleverly placed ad can be too complicated for the listener to understand and they may tend to ignore it. While promoting your brand ensure that you do not feed the audience with too much of information. This could distract the consumer and they tend to lose interest. Listeners are occupied with various tasks and they do not have the time or interest to decode your complex messages. Break the message into points that they can easily understand. Reiterating the primary message is not a bad idea and it can give the reassurance to the customers that they have heard it right.
Read also: Creating Radio Commercials That Sell
August 6, 2016
1 min read
How to Repair a Water Softener
How to Repair a Water Softener
There are a lot of cases where you water softener may not work and might need repairs. The best way to perform a water softeners repair is by knowing what exactly has caused the problem. Below are mentioned scenarios where a water softener might stop working and ways to deal with them.
No regeneration or inadequate regeneration cycle.
The cause of this problem can be a cut-off of power, a defective timer or an error to be caused on the clock or the timer due to a power failure. To fix these problems start by checking that the softener is properly plugged in, make sure that the power circuit board is turned on and the switch, breaker, pull chain are all working and are in good condition. If the timer is not working the softener will not cycle, in that case, you would have to replace the timer entirely. If there has been an electrical power failure, you would have to reset the time and date of the device. There might be a clog, or there may be something wrong with the tank float assembly. The line flow might have a clog in the drain. There may be a clog in the injector screen or the injector itself, or there might be an internal leak.
No Soft Water
This may be a result of no salt in the tank, the softener may be in the “bypass” mode, there might be an insufficient flow of water into the brine tank, or there may be a plugged injector screen.
You can fix this by switching the softener from bypass to open mode using the switch that is on the device. See the brine tank and check its salt level. If there is a deficiency of salt, add more salt to bring it to a balanced level. Look if there is a salt bridge formed on the upper brine tank. This may prevent the salt from falling into the bottom so that it can saturate the water with itself. If there is a crust, break it. Add salt if it is needed. Normally the salt level is kept above the level of water in the brine tank. The water should reach a level of 6-8” during the regeneration cycle in the brine tank.
Take the injector or the filter screen and clean it thoroughly. Insufficient water content or insufficient salt in the tank can make the softener to work with less efficiency or work not at all.
Observation of Hard water after a regen cycle
This kind of condition can occur the bypass valve is not turned to closed, the water might not be going inside, and through the water softener, the water levels may be too high or too low in the brine tank, the injector might be damaged, or the assembly may have gotten a damage, The O-rings of the Bypass valve may be leaking, or the O-ring of the distributor tube may be damaged.
To fix these problems, you would have to shut down the bypass valve. There may be a damaged nozzle, or the leaks may have caused the injection assembly to carry out poor suction.
If there is a leak at the bypass valve, it might cause an appearance of hard water after a regen cycle. This can happen when it leaks in the water through the building. Check the salt dose and compare it to the water that is originally incoming to see if your settings are correct when you are attaching the new O-rings.
Excessive Use of Salt
A lot of factors can cause an excessive use of salt. There are a lot of things that you have to keep in mind. For example, you have to give the tank a proper dose of salt, when you give an improper dose of salt to the tank it may cause excessive use of salt, another thing that might be a reason of this may be an improper level of water. You should always keep the level of water in the brine in check. If the water level is too high there will be an excessive use of salt, if the water level is low, there will be more use of salt.
To fix this, you would have to check the settings of the salt dose. You may have to check the settings and controls of the regeneration cycle at the softener control. You might have to look for a brine tank float that might be stuck; there may be a clogged flow control or a clogged drain line. Damage in the timer or a plugged injector may also be a cause of this abnormality.
A loss of the pressure of Water
There may be a pressure loss because of an accumulation of iron or any other sediment buildup in the water piping, the buildup of iron inside the water conditioner, loss of the water softener resin; there might be a clog in the water inlet because of accumulation debris in the supply of the water. It can be caused by any recent plumbing work. There are a lot of things that we have to take care of so we should be careful in each step we take. Because every time we try to set one thing right, there may be another we are about to mess up. For more information
You can carry out the water softeners repair by cleaning the pipe elbow or the clogged piping. Installing the right kind of water filter may help because they are going to keep the water clean and there will be fewer chances of clogging.
Keep the control head of the water softener cleaned up. Use a mineral cleaner to keep the water bed cleaned from the buildup of unwanted minerals. It will also make the water softener more efficient. It will make its efficiency rise. There will be a lot less clogging. Mineral cleaners are a great thing to keep you water softeners keep going.
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February 28, 2017
2 min read
New AC Installation
Why is New AC Installation a strategy that needs to be thought through?
The summer season has arrived and new AC installations are due throughout the region if your old system is on the fritz. Many households should be changing their old AC. Others would be making necessary services arrangement of their air conditioner so it would be ready when the heat wave strikes. New Air conditioner installation or servicing an old one is a similar process this takes a lot of amount of time and working dedication from the technician. Such technician does charge in their on seasons. 
Their winter goes without doing anything while their summer is all about learning and servicing the air conditioner installing the new air conditioner. The air conditioner is a blessing from the inverter to the user itself because it provides a cool and easy time in those hot and burning days. The summer season comes with increasing heat and heat strokes. For more information click here
In these moments Air conditioner would perform its necessary cooling to cool its client. They work efficiently day and night hence providing outstanding performance. Like there is the season for animals to reproduce summer are considered as the Air conditioner installation seasons. The only human can understand and relate to this.
The new Ac installation is a tricky idea to grasp so to follow the predefined steps is the best way to go. Any step missed could do a damaging effect on the client itself. Follow this process to install a new air conditioner in your home.
How to select the spot for Air conditioner mount?
Make sure when you select a place for an Ac mount your air conditioner should be facing towards the directed place of the room. By the directed place of the room means that a place where normally gather in the room. It can either be the bed that is in the living room or the chairs that are present in the room. AC directions matter most in these cases because the machine has to provide overall cooling. A sitting place present in front the flaps of the air conditioner matters. Make sure the spot is not directed towards the unnecessary heat points.
For example, the spot shouldn’t be on sun rising side. This would nullify the cooling of the air conditioner. The air conditioner has the gas tank inside it that gas tank can leak on a tight spot. The Air conditioner should above the ground. This makes it easier for the air conditioner to cool the whole room rather than the floor itself. The power connector and the water flow should be constructed in a way.
They should at least be three meters away from the air conditioner. This is a precautionary measure. Sometimes power switches tend to burn up due to the heavy load of the air conditioner. Water can do internal damage to the cooling machine itself. New AC installation sometimes requires metal frames. Once they are installed Ac can easily slide on these frames. The wall should have enough potential that it can hold the necessary weight of the Air conditioner. An Air conditioner weighs almost forty-eight kg.
Why mount should be secured properly in new Ac installation?
Consider a forty kg man is hanged on the wall with a mount that hasn’t been installed properly. The man would fall down and break his leg or hands. Similarly, when the Ac would fall down it will break all the inside machinery. Securing the mount means properly installing the mount and then properly balancing the mount on the horizontal level. 
If the horizontal level has a different angle than Ac can fall any moment. This is called flawed New Ac installation. The holes which are to be drilled in the wall must be installed properly. The anchors should comfortable fit the holes. Mean that drilled hole shouldn’t be wide enough but should be tight enough to let anchor still in. The anchors should be plastic one or specialized metallic ones. This secures the plate properly.
Why does the piping need to be drafted before the new AC installation?
The piping should be carefully drafted before the installation of Ac is necessary because after mounting the metal frame and drilling the anchor holes. The next step is piping but if the pipe layout and wouldn’t through any hole the mount has to be reinstalled at a place where the holes are present. The people can go out of the room through holes.
Most experts first analyze the room. Then they make a necessary stop to locate or create a piping hole in the room. If the hole is already present make sure that pipe has a necessary length so that it can cross through the hole itself.
Nowadays different metal jacks and certain designs are created to hide pipe going out the wall. This makes the pipe invisible and the room design and décor doesn’t look bad. The hole is almost seven centimeter in diameter as the people would also take some space to pass through. The hole should be delicate enough that people easily pass through it and the direction of the pipe is facing downwards towards the ground.
Sometimes the people miss calculate the pipe location and length hence the water doesn’t pass through pipe rapidly. This can cause a high amount of damage to the pipe itself. The modern development suggests inserting flanges that strengthen the hole properly.
How electrical connections in new Ac installation play an important role?
Electrical circuits and connections play leading and direction decider for new AC installation. AC installations near the electrical circuits and connection are very important. This is very similar to the piping process and needs to be administrated properly. No one wants the cables crossing the walls of the room.
Electrical connections shouldn’t be too near to the machine but they shouldn’t be far away. They can’t be placed near to the AC because of overheating of the switches that can damage the machine as well. They can’t be placed in farming due to the limit of Ac wire length.
February 27, 2017
2 min read
