Tips To Negotiate On Radio Advertising Rates

Americans love to tune into radio while on the go, making it the highest customer reach medium. Paying for your radio ads could be tricky if you do not know how to approach it. There is no standard price and it varies depending on the geographic location, time and your negotiation skills. Depending on which ad spot you choose you are billed. Get the best possible rates from your local station by following some simple yet powerful tips. If you are looking for the exact cost for radio advertising, it is important to check with offline media agencies. The figures fluctuate depending on the performance of the radio station and the popularity of the program you want to place your advertisement.

What affects the price of radio ads?
Many factors are crucial while deciding on the charges of the ads. Some of the factors that influence the costing depends on:

Popularity
The commercial rates depend on how many people tune into the radio and this depends on the popularity of the program. The higher the demand, the higher the advertising cost.

Demographics
The price for the ads varies depending on the demographics of the listeners. An advertiser may have to spend more to reach to a target group. For instance reaching to the age group of 25-54, the earning age bracket could mean a lot to the advertiser and hence the charges are high.

Competition
The higher the competition for the ad spot, the higher the price. The station hikes up the price if there are more takers for the same slot. The highest bidders clinch the deal.

Bargain
Once you get the pricing proposal, you can always bargain. There are no hard and fast rules for pricing and the proposal is not always final. You can negotiate around 20-40% based on your bargaining skills.

Read also: Reach The Message Effectively To The Customers

Reach The Message Effectively To The Customers

The advertisement is all about conveying the message to the target audience. Unless you can reach the target audience, the ad does not serve any purpose. The ad content has to be interesting and have to invoke the interest of the consumer. If the listener is interested in learning more about the product and services, it means his interest in the brand is high and you can easily push your brand into their memory. The best way to grab the attention of the customer is to explain the product experience and showcase the benefits of the product in a way that remains etched in their memory.

The content has to be interest and the listener should find it hard to resist. Do not follow strict advertising rules. Be flexible and try to think from the mindset of the consumer. If the content is unique and convincing, then you stand a chance to win over your competitors. Stay ahead of competitors by creating unique content that can showcase you above the commercial clutter posing curiosity in the minds of the people wanting them to learn more about the brand. Generalized content will not spark the interest of the listeners.

The message has to be straightforward and concise. People have no time for jigsaw puzzles. A cleverly placed ad can be too complicated for the listener to understand and they may tend to ignore it. While promoting your brand ensure that you do not feed the audience with too much of information. This could distract the consumer and they tend to lose interest. Listeners are occupied with various tasks and they do not have the time or interest to decode your complex messages. Break the message into points that they can easily understand. Reiterating the primary message is not a bad idea and it can give the reassurance to the customers that they have heard it right.

Read also: Creating Radio Commercials That Sell